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Reliability: Reciprocal links continue to drive traffic for as long as the links exists. It's true that you cannot expect the same results as from the major search engines, but then again, there are no ongoing costs.

Search Result Enhancement: As long as there are free search engines, many of them will reward you for being "popular". This popularity is often measured in the number of links that are directed to your website, and to a lesser extent to the number of links going out of your site, a commonly overlooked fact. Search engine results and website listing placement tends to improve dramatically for sites that implement good link exchange practices.

True Network Effect: Reciprocal links are a widely distributed source of traffic. They are not reliant upon a single point of control, as are many other sources of traffic, like search engines. Links represent a "fail-safe" network. They are protected from the ever-changing criteria and consolidation of the free search engines, and they are sheltered from the competitive attacks that are now taking place with the pay-per-click bidding wars.

Stability: Reciprocal links gained through link exchange partners are extremely stable, in the aggregate. Sure, you'll lose some links over time, but by and large, they tend to stay in place indefinitely, providing traffic day after week after month after year. And of course there is nothing to prevent you increasing both your popularity and traffic by continuing your link exchange practices and adding addition links over time.

Publicity: The very act of asking for the link from another site is equivalent to an industry-specific press release, but the payoff here can be long term. You never know what will come your way from making your market aware, especially if your product is new or unique. In fact, in promoting your website you may well also be promoting your product. A legitimate request to another website to sway or exchange links is the ONLY way to properly engage in email website promotion, without "spamming".

Branding: The more links you have, the greater the "branding" effect for your name. This broad awareness can improve the click-through-ratio for your links. At the least, it makes surfers curious as to why your site name seems to show up everywhere.

Traffic Driver: A well-structured links page can actually be used to bring people back to your site. As well as being a vehicle for website promotion it can also be a valuable resource to your visitors, and they will come back to it again and again.

Links to other sites is not a net traffic drain. This line of thinking is simply flawed, for a variety of reasons. The benefits of linking far outweigh the occasional click out of your site by people who are ready to leave. A well-designed links page opens all of the outgoing links in a new browser window, leaving your site open on the user's machine.

One way text links are more important than reciprocal link exchanges. Some search engines such as Google do not rank websites, which use reciprocal link exchanging methods. These search engines prefer natural methods in which good quality websites that are content related are linking to your website. Search engines see these links as more important and will rank your website higher than your competitors.

Top Link Partners eliminates reciprocal link exchanges and encourages one-way text link exchanges. A related website will be linking to yours and you'll be linking to a different content related website.

Natural Link Exchange Top Links Partners is a natural link exchange network system in which your text link will be placed onto other webmasters websites in order to increase visibility within the search engine result pages SERPs

Natural link exchanging methods are the most effective and preferred by search engines. Search engines prefer an increase of text links to your website over a long period of time rather than receiving hundreds of text links to your website in one go. Some search engines ban websites, which get a large number of links over a small period of time as these websites use unethical methods for link exchange. Our link exchange system provides one-way text links over a spanned period of time in a natural and ethical manner.